1.CEC - INTRODUCTION TO ELECTRONIC COMMERCE

• Foundation of electronic commerce
• Definitions and content of the field
• Benefits and limitations
• The driving forces of electronic commerce
• Impact of e-commerce: everything will be changed
2.CEC - E BUSINESS TECHNOLOGIES
• Retailing in electronic commerce
• Direct marketing
• Online customer service
• Electronic intermediaries
• Reactive electronic department stores
• Internet and extranet
• Architecture of the internet, intranet, and extranet
• Internet software
• Applications of intranets
• Intranet application case study
• Considerations in intranet development
• Extranet products and services
• Applications of extranets
• Business models of extranet applications
3.CEC - E-MARKETING
• Internet consumers and market research
• Building customer relationship
• The consumer behavioral model
• Personal characteristics and the demographics of the internet surfers
• Consumer purchasing decision making
• One-to-one and relationship marketing
• Delivering customer service in cyberspace
• Market research for e-commerce
• Intelligent agents for consumers
• Organizational buyer behavior
• Advertising in electronic commerce (methods and strategies)
• Economics and effectiveness of advertisement
• Online catalogs
4. CEC - E-COMMERCE MANAGEMENT
• Procurement revolution at general electric
• Characteristics of B2B e-commerce
• Procurement management using the buyer’s internal marketplace
• Supplier-oriented marketplace: Cisco online case
• From traditional to internet-based EDI
• Integration with back-end information systems
• The role of software agents for B2B e-commerce
• Solutions of B2B e-commerce
5. CEC - STRATEGIC MANAGEMENT FOR ELECTRONIC COMMERCE
• Strategic planning for E-Commerce
• Strategy formulation
• Critical success factors for E-Commerce
• Return on investment and risk anaylysis
• Electronic commerce strategy in action
• The steps to successful E-commerce programs
• Competitive intelligence on the internet
• Implementation: plans and execution
• Managerial issues
6.CEC - LEGAL AND ETHICAL ISSUES IN ELECTRONIC COMMERCE
• E-commerce legal incidents: Contractual issues in Ecommerce
• Copyright infringement on the web
• Legal, Ethical, and other public policy issues
• Protecting privacy
• Protecting intellectual property
• Free speech, internet indecency, and censorship
• Other legal issues (domain name registration, proposals and bids, licenses, financial services, the use of cookies, and international protection)
Case studies and work group session: Develop a marketing launch plan
Review And Course Summary
Course Examination
Under an agreement with the Law School , graduates of qualified accredited programs may apply directly for certification. See LLM Program http://llmprogram.org/aafm.html
Under an agreement with the Business School Accreditation Agency, graduates of qualified accredited business degree courses, exams and programs may apply directly for certification review. See ACBSP Press Release

This highly practical qualification has been specifically designed for senior level project management professionals including:

• Organizational e-Business Managers
• Team Leaders
• IT Professionals
• Executive Directors
• Operations Directors
• Program Managers
• Research and Development Officers
• Management Consultants and other Contractors
Plus anyone who is involved in ebusiness or IT project management, or anticipates being involved in e-projects in the future. This program is designed specifically to suit a broad range of professionals, as the program deals with technical project methodologies with a large emphasis on people and soft skills.

Attendees of this program will learn about cutting edge issues related to:e-business, eMarketing, eManagement, Entrepreneurship, e-Legal, e-Ethics,e-Finance, e-Security, eLeadership, and Professionalism.